Compensatory knowledge signaling in consumer word-of-mouth
نویسندگان
چکیده
منابع مشابه
locus of control and word of mouth communication among consumer
word of mouth communications in marketing is one of the important informal communication tools between consumer of goods, service and organizations which is appointed with the researchers. the purpose of this study is to determine the relationship between locus of control with word of mouth communication between students of isfahan university. this is a survey study which it is samples were 243...
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A Literature Review of Word of Mouth and Electronic Word of Mouth: Implications for Consumer Behavior
The rise and spread of the Internet has led to the emergence of a new form of word of mouth (WOM): electronic word of mouth (eWOM), considered one of the most influential informal media among consumers, businesses, and the population at large. Drawing on these ideas, this paper reviews the relevant literature, analyzing the impact of traditional WOM and eWOM in the field of consumer behavior an...
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Consumers who lack personal experience with online products and virtual shops perceive a high level of risk in the ecommerce context. Consumers need to learn about online products and vendors before they make a purchase decision. Electronic word-of-mouth (eWOM) is a medium for such learning that not only includes specific recommendations about online products and vendors, but also supports soci...
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This paper investigates one type of electronic word-of-mouth (eWOM), the online consumer review. The study considers two components of review structure: the type and the number of reviews. Using the cognitive fit theory, we show that the type of reviews can be a key moderating variable to explain the inconsistent relationship between consumer expertise and WOM in previous research. This study e...
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ژورنال
عنوان ژورنال: Journal of Consumer Psychology
سال: 2013
ISSN: 1057-7408
DOI: 10.1016/j.jcps.2013.05.002